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After the successful debut in 2005 the Deutsche Messe AG

presents again to the HANNOVER FAIR 2006 the joint stand

SuperConductingCity in hall 2, Research & Technology.

Within the scope of the HANNOVER FAIR 2005 16 exhibitors participated at SuperConductingCity, amongst others American Superconductor Corporation, Siemens AG, Trithor GmbH, Sumitomo Electric Industries, Ltd. and HTS-110 Ltd.

Over 210,000 visitors informed themselves at the HANNOVER FAIR 2005 of the newest technical and technological trends, thereof alone about 49,000 visitors in hall 2.

The key focus of the presentations staged by the exhibitors (from Japan, New Zealand, the USA and Germany, etc) have been products and processes in the energy sector and mechanical engineering, as well as electronics and sensor technology.

"Superconducting City was definitely a big success and credit is due to RunKom for the professionalism in their organization of the event. I hope that Sumitomo can participate again in 2006. Please extend my thanks and appreciation to Ralf Unnasch."

Pauline Fitzgerald, Sumitomo Electric Industries, Ltd., Japan “I will appreciate learning about your new plannings. I think the concept of SuperConductingCity is great.”

Geoffrey Todd, HTS-110 Ltd., New Zealand

The HANNOVER FAIR 2006

The HANNOVER FAIR remains the world's leading showcase for industrial technology.

Each year the Hannover Exhibition Grounds will be a global showcase for the trends, innovations and key technologies of tomorrow's industrial world.

Research & Technology serves as a world market for innovations and creates a unique platform where know-how and R&D results find a positive response from industry. It facilitates the transfer of know-how and ideas necessary to develop the kind of ground-breaking products that will change the world in which we live.

Your presentation at Research & Technology

■ Opens up new opportunities to secure R&D contracts

■ Helps you identify the needs of industry and the kind of solutions required

■ Forms a basis for networking and making valuable contacts

■ Brings you together with companies that can transform innovative research into marketable products

Goals of Research & Technology

■ Marketing of research results to industry

■ Canvassing of industrial partners and customers

■ Access to third-party funding (Universities)

■ Global dialogue and know-how transfer

■ Access to new market opportunities and international coverage

■ Direct comparison with other research locations worldwide

60% of the visitors to Research & Technology play a crucial or advisory role in making purchase decisions! Key trends in the following research fields

■ Optical technologies/photonics

■ Superconductors

■ Life sciences

■ Energy/environmental research

■ Nanotechnology

■ Human-Machine Interaction

■ Bionics

■ New materials

■ Aerospace

■ Microsystems technology

Powerful arguments for being there include

■ Worldwide advertising campaign

640 insertions in approx. 290 publications in 27 countries

■ Internet: One of the most popular trade show websites

worldwide (7 million page impressions a year),

365 days a year – www.hannovermesse.de

■ International PR efforts

■ Over 50 press conferences in Germany and abroad, more

than 2,700 accredited journalists

■ Joint advertising

■ Extensive marketing services, including special promotional

materials for exhibitors (in most cases these materials are

available free of charge)

■ Target group specified invitations of your customers,

exhibitors of HANNOVER FAIR, visitors of other trade fairs

■ Support with personal invitation

■ Special media partnerships

■ The innovations market as a “must” for industry

representatives

■ “Red Thread” through hall 2

■ To bring more transparency into offered themes

■ Internet presence on all major platforms

■ Co-operation with exhibitors and research portals

■ Separate entry for the theme in R&T exhibition guide

■ Presence in the “Messe Daily”

■ Press releases put out by Deutsche Messe AG

■ Recommendation for inclusion on the itinerary of VIP tours

Objectives of SuperConductingCity

■ As well as informing the public about the capabilities and the latest applications of superconducting technology, SuperConductingCity also focuses attention on as many of the qualitative aspects as possible.

■ Key players in the field will not only be presenting what is already available today in terms of know-how, processes and products in all the different areas of application – from energy technology to traffic and transport engineering – but will also profile current developments in the research lab.

■ Furthermore, the aim is to make the stand a central source of information for visiting professionals such as engineers and scientists – and also to reach out to other groups, including joint venture partners, senior politicians and businessmen and representatives of the media.

■ In this way the establishment of a joint presentation such as SuperConductingCity, combining the functions of technical information, communication and innovation, serves to build bridges between the worlds of politics, science and industry.

Stand Concept

■ In hall 2 close to the North entrance the joint stand, covering some 400 m2, will be centrally located

■ The stand will be designed in a high impact, modern look, with the emphasis on open access and communication

■ Communication with the visitor and transparency of presentation are the keynote concepts underpinning the design

■ Only here can the research base and the practical applications of this technology receive such a unique breadth of coverage The thematic content of the presentation will be structured around the practical applications and key areas of research, making this cutting-edge technology accessible to visiting professionals

■ Research work in superconducting

■ Current limiters

■ Coatings

■ Energy storage facilities

■ Filters

■ Coolers

■ Cables

■ Magnetic bearings

■ Mass data storage facilities

■ Motors

■ Strip conductors

■ Transformers

For more information, visit: http://www.hannovermesse.de/superconductingcity_e?x=1

"Superconductor Week
has a three-fold mission:
to advance the goals of our readers by a critical perspective on low- and high- T_c superconductors and cryogenics; to promote the industry by spreading information and insight to the broadest possible audience; and to provide
a platform for the free exchange of ideas and news within the superconductivity community."

-- Mark Bitterman
Executive Editor

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