Santa Barbara, CA, 24 January 2007: Superconductor
Technologies Inc. (Nasdaq:
SCON), a leading provider of high performance infrastructure products for
wireless voice and data applications, today announced the company's re-branding
as STI and the launch of an
extensive website redesign. The new look debuts the company's STI logo and
refreshed sales focused content in an easy-to-navigate design.
"STI's goal is to build strategic business
relationships with our customers and partner with them to provide comprehensive
solutions as they aggressively enhance their network capabilities," said Jeff
Quiram, STI's president and chief executive officer. "Our website now reflects
our successful consultative sales approach by emphasizing solutions and
providing support for the customer's decision process."
"Our new look is the result of a re-branding
initiative based on extensive interviews with our customers and stakeholders,"
said Adam Shelton, vice president of product line management and marketing. "We
undertook the re-branding initiative and redesigned our website to reflect the
progress we have made on our growth strategy of product line expansion and
customer diversification."
Shelton continued: "The updated website is clean
and easy to navigate with content that is focused on providing our customers and
investors valuable information about STI. Additionally, our government customers
can now gain a better understanding of our skill sets and capabilities."
For examples of recent marketing campaigns
illustrating the rebranding, visit
www.suptech.com.
About STI
STI, headquartered in Santa Barbara, CA, is a
leading provider of high performance infrastructure products for wireless voice
and data applications. STI's SuperLink(R) solution increases capacity
utilization, lowers dropped and blocked calls, extends coverage, and enables
faster wireless data rates. Its AmpLink(TM) solution enhances the performance of
wireless base stations by improving receiver sensitivity and geographic
coverage.
SuperLink and AmpLink are trademarks of
Superconductor Technologies Inc. in the United States and in other countries.
For information about STI, please visit
www.suptech.com.
