Melville, NY, December 8:
FONAR Corporation, The
Inventor of MR Scanning™, announced today, that
its European distributor, Tecserena GmbH, has sold its 3rd FONAR Upright™
Multi-Position™ MRI. The unit is to be installed
in a diagnostic outpatient center in Hanover, Germany.
Tecserena, which is
based in Cologne, Germany has been FONAR’s
European distributor since the beginning of 2006.
This latest sale of the FONAR Upright™
Multi-Position™ MRI is Tecserena’s
second in the past three months. Alfred Schlemmer, managing director of
Tecserena said, "The FONAR Upright™ Multi-Position™
MRI is a one-of-a-kind product, a product that we firmly believe will become
a standard in MRI diagnostics in Europe, especially of the spine. There is
nothing like it. Our basic marketing strategy is to educate the medical
community about the unique diagnostic capabilities of the FONAR unit. Once
the marketplace understands them, sales follow.”
Mr. Schlemmer elaborated,
“The FONAR unit is the only MRI that can perform weight-bearing,
dynamic, multi-position physiological scanning. All other MRIs are limited
to static, single-position scanning. Operating on a 25-year-old concept of
static MRI, they regularly miss pathology. If a patient has a disc
herniation that retracts when the patient lies down, but protrudes with the
patient in some other position, which is often the case, only the FONAR will
be able to see it. With the FONAR Upright™
Multi-Position™ MRI, there are no more
‘hidden discs,’ no
more ‘hidden spinal instabilities,’
and no more ‘surgical surprises.’
This sale in Hanover indicates that the European medical marketplace is
beginning to embrace this product. We’re very
excited about it and hope to see many more sales in the future.”
Tecserena recently sold a FONAR Upright™
Multi-Position™ MRI to St. Maartenskliniek, the
largest orthopaedic hospital in the Netherlands. At the time of the
purchase, Dr. Paul Pavlov, a director of the St. Maartenskliniek and
chairman of its internationally acclaimed Spine Center, said,
“We concluded that once FONAR made available
upright weight-bearing MR imaging technology, owning one for the St.
Maartenskliniek Spine Center WAS NOT OPTIONAL, BUT MANDATORY. For our
hospital to continue to engage in spine surgery without it, once this new
technology became available, WAS UNACCEPTABLE.”
The Hanover sale represents the 9th FONAR Upright™
Multi-Position™ MRI sale in Europe.
Mr. Schlemmer added, "My colleagues and I
attended the annual RSNA [Radiological Society of
North America] meeting last week in Chicago. We
were very pleased with the high level of interest in the FONAR Upright™
Multi-Position™ MRI, from both the international
and domestic medical markets. There was also quite a bit of interest in the
FONAR 360™ MRI. This is important because it
shows that FONAR continues to be a leader in MRI innovation.”
The FONAR 360™ is
a room-size MRI that can be used for conventional diagnostic imaging or, in
the future, for intraoperative MRI. The FONAR 360™,
unlike any other MRI, is one that doctors can walk inside of. The patient is
positioned on a surgical table that is located immediately on top of one of
the MRI’s two magnet poles. This design allows
360-degree access to the patient for an entire surgical team, with ample
room for all their usual surgical equipment.
Raymond Damadian, president and founder of
FONAR said. "We are delighted with Tecserena’s
progress. They are experienced in the sale of MRI equipment; they understand
and appreciate the exceptional capabilities of our product; and they are
eager to sell a product they really believe in. With approximately 1200 MRI
units in Germany, it is a market ripe for new MRI technology. I expect
Tecserena to do very well for FONAR.”